Posts tagged Ann Barr

Want More Sales? Ask These Questions

While writing about the best questions to ask during the sales process, I did some research online and discovered four very good articles.
Questions Are Key to Sales Success
The question-answer game in sales is vital not only to find, qualify and close deals, but also to offer the best possible solutions to your prospects and More >

The Psychology of Persuasion

It may surprise you to learn that there is one specific word you can use on the telephone or in direct mail advertising that will cause people to want to buy from you.  Robert Cialdini, Ph.D. in his book “Influence: The Psychology of Persuasion (Collins Business Essentials),” talks about an experiment in human behavior with More >

We Already Have a Supplier

Wouldn’t it be nice if – when you place a cold call – the person answering said:  “I am so glad you called.  Your product is exactly what I need today.”
Unfortunately, that does not usually happen.  If it has happened to you, consider yourself very lucky.  What sales reps usually hear is:  “We already have More >

7 Buying Signals

Sometimes buying signals are so subtle, they may not be recognized until it’s too late.  Buying signs can show up within the first few minutes of a conversation; or they may not emerge until the end of the telephone conversation or meeting. In short, they can show up at any time. It’s up to the More >

Are You Losing Marketing Opportunities?

If you have ever heard “I didn’t know you sold that” from a customer, your company may be missing valuable marketing opportunities. Somebody else is getting sales you should get.
Are all of your customers buying all of the products they could be buying from your company?  They may be limited in what they can purchase More >

Is This Truthful Advertising?

The television commercials last year were fascinating.  You may have seen them – for an all-in-one printer.  This sounded like the greatest printer ever made.  And the supplies for the printer were advertised as priced lower than any other printer ink. The ad said: “Say goodbye to overpriced ink for good.” I was doubtful but More >

Office Depot Overcharging?

In the midst of a recession that has hit business and consumer spending especially hard, it may not be so surprising that retailer Office Depot is having a rough go of things: The No. 2 office-supplies chain lost money in each of the past five quarters and is expected to lose $96 million this year. More >

Your Wireless is Unfair

What?
This is the claim in an entertaining TV commercial launched in January. Throughout the ad, the name of the sponsor is never mentioned.  It is very funny and somewhat sarcastic. (Somewhat?) If you have not seen this, and would like a laugh, take a minute and watch it on YouTube .
This ad is using [...]
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Those Pesky Voicemail Messages

Astonishing. The number of outbound calls that end up in voicemail. Last week, seven different telesales reps from seven different companies told me that more than 80 percent of their outgoing calls wind up in voicemail. 80 percent!
That means – with every call we make – we need to be prepared to leave a voice More >

Do You Know a Good Geek?

Well, I feel very lucky because I do know a Good Geek.
Here is the story:  Last year I bought the domain name AnnBarrBlog.com and wasn’t sure exactly what I was going to do with it. . .  until I found someone who has literally built it from the ground up and turned it into precisely More >