Posts tagged Before

The Sales Training Series: Sell Yourself Before You Sell Your Company

Research has proven that customers make five major buying decisions in the course of any major purchase. These decisions are always made in the same order. The first is whether to “buy” the salesperson—you. The second is whether to “buy” your company. Only after those two decisions are made will the customer More >

The Sales Training Series: Stopping Objections Before They Start

“Your price is too high.” “We’re loyal to our current supplier.” “I prefer your competitor’s product.”
Classic objections such as those are very hard to overcome when they pop up near the end of your sales call after you have presented your company and your product, and after you have expended most of your More >