Posts tagged Needs

Web 2.0: Why web collaboration needs to be reinvented?

Yugma opens networked collaboration to the world – enabling any group to spontaneously collaborate on projects in real-time – regardless of each person’s location, operating system (Windows, Mac, Linux) or network infrastructure. Yugma seamlessly integrates voice, video, instant messaging, desktop sharing, and file sharing to provide teams a simple means to quickly meet over the More >

Selling Tips – Identifying and Satisfying Needs

Because of the complex interplay between the rational and the emotional, identifying and satisfying needs has to be done on an individual basis. A single message for the population is called an advertisement, and while advertising has a role to play in influencing attitudes, it is pretty ineffective in actually making people decide to buy More >

The Sales Training Series: Sell By Agreeing On At Least 3 Needs

Salespeople know that they’re supposed to sell to the customer’s needs. Here is the classic—and tragically wrong—way they usually learn to do it: Uncover the first need. Begin a product presentation, covering features and benefits, and then attempt to uncover another need and then give more product talk, etc.
Research shows that sales presentations like More >

Why A Top Sales Manager Needs To Be On All His Reps’ “Pre-sets”

You have to be more popular than Howard Stern.
You also have to be cooler than Opie and Anthony too.
Why? Because one of the most critical elements to successful sales management is to always make sure you are tuned into the radio frequency of your salespeople.
Here’s why. There’s only one radio station that your sales executives like More >