It may surprise you to learn that there is one specific word you can use on the telephone or in direct mail advertising that will cause people to want to buy from you.  Robert Cialdini, Ph.D. in his book “Influence: The Psychology of Persuasion (Collins Business Essentials),” talks about an experiment in human behavior with [...]

View full post on Ann Barr» Ann Barr : Teaching You How To Outsell Your Competition : Sales Coach