What?
This is the claim in an entertaining TV commercial launched in January. Throughout the ad, the name of the sponsor is never mentioned. It is very funny and somewhat sarcastic. (Somewhat?) If you have not seen this, and would like a laugh, take a minute and watch it on YouTube .
This ad is using [...]
View full post on Ann Barr» Ann Barr : Teaching You How To Outsell Your Competition : Sales Coach
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While writing about the best questions to ask during the sales process, I did some research online and discovered four very good articles.
Questions Are Key to Sales Success
The question-answer game in sales is vital not only to find, qualify and close deals, but also to offer the best possible solutions to your prospects and More >
about 1 year ago - 2 comments
It may surprise you to learn that there is one specific word you can use on the telephone or in direct mail advertising that will cause people to want to buy from you. Robert Cialdini, Ph.D. in his book “Influence: The Psychology of Persuasion (Collins Business Essentials),” talks about an experiment in human behavior with More >
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Wouldn’t it be nice if – when you place a cold call – the person answering said: “I am so glad you called. Your product is exactly what I need today.”
Unfortunately, that does not usually happen. If it has happened to you, consider yourself very lucky. What sales reps usually hear is: “We already have More >
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Sometimes buying signals are so subtle, they may not be recognized until it’s too late. Buying signs can show up within the first few minutes of a conversation; or they may not emerge until the end of the telephone conversation or meeting. In short, they can show up at any time. It’s up to the More >
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If you have ever heard “I didn’t know you sold that” from a customer, your company may be missing valuable marketing opportunities. Somebody else is getting sales you should get.
Are all of your customers buying all of the products they could be buying from your company? They may be limited in what they can purchase More >
about 1 year ago - 10 comments
The television commercials last year were fascinating. You may have seen them – for an all-in-one printer. This sounded like the greatest printer ever made. And the supplies for the printer were advertised as priced lower than any other printer ink. The ad said: “Say goodbye to overpriced ink for good.” I was doubtful but More >
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